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Enterprise Stories

Enterprise Stories - Tolu Erogbogbo (Cookie Jar)

Tolu Erogbogbo is the CEO of Cookie Jar, one of the leading confectioneries companies in Nigeria. Tolu always had an entrepreneurial mindset and as soon as he graduated in 2009, he set up his first business which he sold 2 years after to start another business in real estate and alternative energy. But within a short period it folded up. This frustrated and left him idle for some time. While he was pondering on what to do next, he had a dream about baking cookies, but didn’t understand what it meant. During the ‘’Occupy Nigeria’’ protests that left all Nigerians locked at home, he called his mum and poured his heart out and mentioned the dream, her response was Tolu, "go and bake me some cookies". Tolu grabbed a cook book, headed for the kitchen and the rest as they say is history. This was the birth of Cookie Jar. Today, Cookie Jar operates in 3 locations, has an off the shelf range of products for sale at supermarkets like GAME and has developed an online website which is arguably the best confectionary website in Nigeria.

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